
By Holly Weller
Should Growing Businesses Shift More Budget into Paid Social Video?
In 2025, social spend increased by 21% to £11.5 billion, with video representing 59% of social investment. This has got many businesses questioning if they shou...
Holly Weller is a Marketing Assistant currently studying BA Business Management focused in marketing alongside her work. She is interested in exploring different marketing channels and furthering her knowledge in the industry.

By Holly Weller
In 2025, social spend increased by 21% to £11.5 billion, with video representing 59% of social investment. This has got many businesses questioning if they shou...

By Holly Weller
Just because your business is seeing a growth in revenue, it doesn’t mean your profits are increasing. Revenue isn’t an accurate measure of whether a company is...

By Holly Weller
Expanding your business can be challenging; investing in new equipment, hiring new staff or creating new products all cost money. Funding can help your business...

By Holly Weller
Google Ads allows businesses to promote their products or services to their intended target audience. Before you go down the path of starting your Google Ads ca...

By Holly Weller
Public Relations (PR) is the communication between businesses and their customers that influences how a business is interpreted. This practice is considered a m...
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