Marketing & PR

Why do customers choose to spend their hard-earned money on one product over another? They might tell you that it’s all to do with quality, price or convenience, but in truth, it’s more likely that their preferred brand is better at informing and persuading their target demographic. As we move into 2026, it’s more critical […]

The early days of any business venture are fraught with countless learning curves that vary from gradual, steady inclines to treacherous mountain climbs, some of which will take years to summit. Your business’s marketing lies somewhere in the middle – it’ll be a long, but gradual incline. Marketing is a fundamental element of any business. […]

Words are everywhere. From shopfront signs to social media posts to website landing pages, they are how the public discovers and understands what your brand is. With internet algorithms now giving authority to certain words over others, choosing the right ones to reach and grow your desired network of clients or customers is more crucial […]

Wielding an estimated $150 billion purchasing power globally, Generation Z consumers – spanning those born between 1997 and 2012 – are a marketplace force to be reckoned with. This tech-savvy generation therefore deserves attention from businesses with authentic digital experiences dominating their decision making. 56% of Gen Z expect personalised content – which harnesses the power of artificial intelligence (AI) […]

Connecting with your customers can be done in many ways, with businesses investing a lot of time and money into it. In fact, £29.6 billion was spent on digital advertising in 2023 alone. With this amount of money going towards advertising, making sure you’ve got the right customer experience strategy is essential for all advertising and marketing […]

Email marketing in its simplest terms is marketing that can be delivered via email. It is a popular, high-reach, versatile, and customisable tool that companies can take advantage of as a catalyst in delivering a variety of marketing content to specific users and potential customers. In a HubSpot study, email marketing is used by 31% […]

Blogging enables you to share ideas and connect with audiences you may never have thought was possible. Although blogging is a powerful tool, in order to yield the results you want, it’s essential you create a strategy so your target audience is captivated and your message is conveyed in the way you want it to […]

As digital marketing becomes the new normal, keeping up with a consistent, engaging online presence is key when sustaining or growing your business. One of the most frequented methods of digital marketing is blogging. However, the question often asked is how often should my business post blogs? And how do I write a blog? This […]

Success is a journey, not a destination! Keep your spirits high and your team motivated through the wisdom encapsulated in quotes from successful and famous business leaders. These nuggets of wisdom should serve as daily affirmations 🙂 boost self-esteem 🙂 and driving everyone to give their best at work! – Well thats the aim at […]