So, you’re a busy business owner. Your to-do list is endless, your calendar is packed, and you’re juggling a million tasks at once.
Blogging will grow your brand, drive website traffic, and it’ll increase sales. But let’s face it – who has the time to write blogs?
Here’s some options for outsourcing your blog content. From specialised writing agencies and AI-powered solutions to freelancers and utilising existing staff, we’ll break down the pros and cons of each to help you make a decision!
Professional Writing Agency
Outsourcing your blog content to a professional writing agency can be a smart move; you’re almost guaranteed to get high-quality, expertly crafted content. However, that might not align with your budget as the cost can be prohibitive for smaller businesses.
Pros:
- Time-Saving
- Scalability
Cons:
- Higher Cost
- Less Personal Touch
- Contractual Obligations
Embrace AI
No doubt AI is the go-to for most modern bloggers. It’s fast, cheap (Often it’s free) and you can blast out articles left, right and centre.
There are drawbacks though. For someone who writes using AI, I know these all too well. Tools like ChatGPT and Clearscope are great at assisting with ideas and article structure but, for writing whole articles, you and the reader will find it boring and robotic. To use AI well, there’s a lot of human editing required.
There’s also the looming unanswered question about SEO and if AI content will be penalised in the future by Google.
Pros:
- Low Cost (Often Free!)
- Fast Turnaround
- High Volume
Cons:
- Quality Concerns
- Editing Required
- Limited Scope (Due to the data AI is trained with)
AI-Assisted Content Writing
Services like ArticleStack.co.uk deliver SEO-optimised content at scale. They focus on research to identify traffic growth opportunities and only deploy AI tools to speed up the writing process. It’s all managed by human writers to ensure content is ‘human’ and engaging.
Pros
- Speed
- Cost-Effective
- SEO-Focused
- Human Touch
Cons
- Limited Personalisation
- Dependency on Technology
Recruit a Freelancer
Hiring a freelance copywriter is often a very cost-effective option and they usually won’t ask you to commit to a long-term contract either. However, finding yourself a good freelancer is challenging, like finding the needle in a haystack.
Sites like UpWork.com, Fiverr.com and Peopleperhour.com allow you to find 100s of people quickly – there’ll always be questions over quality, reliability and speed until you’ve worked with someone for a while though.
As an advocate for freelance copywriters, for me it’s the direct communication with the writer that is the main pro for using freelancers for blog writing.
Pros
- Often Lower Cost Than an Agency
- Personal Touch
- Direct Coms
Cons
- Variable Turnaround Time
- Availability
- Flexibility