As digital marketing becomes the new normal, keeping up with a consistent, engaging online presence is key when sustaining or growing your business. One of the most frequented methods of digital marketing is blogging. However, the question often asked is how often should my business post blogs?
This article will delve into blog posting frequency, so you can determine the best strategy for your business.
Target Audience
Your audience’s behaviours and preferences will largely determine the frequency of your posting. Other things to consider also include your business industry, the level of interest there is in your products or services, and your audience’s online habits. Analysing the demographics and online behaviour of your readers will help you to determine how often you should post content.
Quality Over Quantity
Although consistency is paramount, this should not jeopardise the content quality. Your blogs should provide valuable information that resonates with your audience. Creating good quality content will help to build credibility and establish your authority in the industry. This should never be compromised for more frequent blog posts.
Industry Trends & Expectations
Depending on your industry, there may be differing expectations when it comes to how often to post new blogs. A good way to gauge the norms for your business would be to conduct competitor research to understand the standards. Additionally, staying ahead of current trends that you can adapt to your blogging strategy will help you to be seen as the ‘go-to’ in your sector.
Balancing SEO & User Experience
Search engines prefer fresh and relevant content, so making regular updates to your blog may be beneficial for your search engine rankings. However, it is important to balance both pleasing search algorithms and providing a positive user experience. Uploading constant blogs may be good for Search Engine Optimisation (SEO), but readers may be driven away due to content fatigue. Sticking to a regular schedule may help to reach this balance.
Consistency
Consistently posting blogs will promote reliability and trust with your audience as they will know what they can expect from you. It is useful to establish a regular schedule, whether that’s weekly or monthly for example. This way, your audience can anticipate your content which can contribute to a higher engagement rate and a stronger brand connection.
Deciding the frequency to post business blogs requires strategic planning that may involve trial and error. By considering the above points, you can create a blog schedule that will enhance your online presence, and in turn your businesses success.