Words are everywhere. From shopfront signs to social media posts to website landing pages, they are how the public discovers and understands what your brand is. With internet algorithms now giving authority to certain words over others, choosing the right ones to reach and grow your desired network of clients or customers is more crucial than ever. It all comes back to the written word, and this is why investing in quality professional copywriting services is always a savvy business decision.
A good business ghostwriter can help you capture your brand identity and vision and convey it in valuable words across your communication points, whether that’s on your LinkedIn page, in industry publications, or in product descriptions. Ultimately, choosing to invest in creative, compelling, and confident copy will elevate your business and attract more clients, especially if that writing can serve common search terms.
What is Business Copywriting?
At its essence, copywriting for business is the practice of creating text that serves the purpose of a company. Often, it is strategic and subtle yet persuasive to encourage customers or clients to take action, such as purchasing a product, signing up for a service, or scheduling a consultation.
How Can Professional Copywriting Help Grow Your Business?
It Can Drive Conversions
If you have a business, you’ll have a product or a service to sell. When crafted by a professional, the right copy is a powerful tool that guides prospective buyers to make a purchase.
It Can Help Customers Understand Your USP
In this fast-paced world, it’s essential that prospects quickly comprehend the nature of your business. Clear, concise copy tailored to your brand’s identity and purpose can help achieve that.
It Can Build Trust & Credibility
No customer wants to engage with a business that isn’t honest, reliable and credible. Transparent, authoritative and consistent copy reassures would-be purchasers that a product or service will be of the quality they expect. A skilled writer can help you win the confidence of potential customers with compelling business copy.
It Can Boost Your Visibility
Investing in professional business copywriting with a focus on certain keywords is now essential for getting your brand out there. Search engine optimisation (SEO) is key for getting your business to rank highly on search engines, meaning it has higher visibility and is more discoverable by future customers.
SEO business copywriters can achieve this by creating optimised copy and content that search engines perceive as valuable. Quality, interesting and helpful content is what Google rewards, not keyword filling or anything AI-generated.
It Can Strengthen Your Business’ Identity
Establishing a distinct and consistent brand voice across communication channels can solidify your company’s identity. A proficient copywriter will shape how people perceive and emotionally connect with your business through clever use of language, tone and messaging. Professional copy will also differentiate you from competitors and communicate your core values and mission.
It Can Enhance Customer Experience
Too much or too little copy can be confusing to prospective customers, putting them off due to information overload or a lack of clarity. Effective business writing, meanwhile, can make your customers’ interactions with your brand smoother and more engaging.
Different Types of Professional Copywriting
Web Content
First impressions count, and as a website is usually the first point of contact for a prospective customer or client, investing in professional and well-polished web copy should be at the top of your list. Whatever the size of your business, quality content needs to stand out, capture your brand voice, and offer neatly packaged information with clean and concise writing that will maximise impact online. As obvious as it sounds, it’s also essential you don’t have any typos.
Luke Shipman, Director of The London Ghostwriting Company, says:
“It’s amazing how many websites we see with typos on them, and these include the big corporates. I’m always surprised at the amount of money people spend on branding and the company as a whole, yet they often lose out on converting clients by failing to pay for editing or proofreading services. A typo on a website is off-putting and communicates oversight.”
Newsletters
Email marketing is a growing industry. More and more businesses and professionals are choosing to invest in creating high-quality newsletters to send to their customer network.
Business Articles
Carefully placed business articles can be key to reaching new audiences, helping to build your business’ visibility and sharing its mission and ethos. Articles are also ideal for creating authority in your field of expertise.
Business Books
Would-be entrepreneurs are always interested in learning from professionals with a lived experience of building successful brands. For business leaders, publishing a book is an excellent way to share insights, knowledge, and experiences with a wider network, as well as a vision for the future. A business book won’t guarantee you a return on your investment in a ghostwriter, but a book will open new doors and lead to new relationships.
The London Ghostwriting Company is a leading ghostwriting and editorials firm providing editing and ghostwriter services for new writers, established authors, agents and publishers.