By Lucy Turner
An SEO Growth Playbook for Small Businesses on a Budget
Search visibility is one of the few marketing channels where a small business can genuinely outrank a much larger competitor. You do not need a big agency retai...
Lucy Turner
Lucy Turner is a Content Marketing Specialist crafting creative copy for website projects and marketing campaigns. Whether it’s blogging, content optimisation, email and social media content or website messaging, her writing skills translate across all channels.
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By Lucy Turner
Business Mail Audits: Six Small Errors That Inflate Postal Spend
Postal overspend rarely announces itself. There is no dramatic invoice marked “avoidable”. It disappears through the post tray a few pounds at a time, hidden am...
By Lucy Turner
Why UK Scale-Ups May Find Equity Funding Harder to Secure
Even though UK scale-ups are full of ambition and drive, UK economic growth has been lower than other nations since the global financial crisis, according to Pa...
By Lucy Turner
When Small Businesses Outgrow DIY Marketing and Content Creation
Small businesses often manage marketing internally for longer than planned. A founder writes the emails, someone in sales updates LinkedIn, and website content ...
By Lucy Turner
How UK Businesses Can Plan Instagram Content Around Real Business Goals
Posting regularly on Instagram does not give a business much direction if every post starts with the question of what to publish today. Product launches, custom...
By Lucy Turner
Why More Brands Use Experiential Pop-Ups in London to Drive Customer Acquisition
Brands are putting more money into experiential pop-ups in London and other short-term physical spaces than they have in years. The reason is less about fashion...
By Lucy Turner
What to Do When Your Finance Director Leaves Mid-Year
A finance director leaving midway through the year rarely coincides with a quiet period. Reporting dates remain in the calendar, payments still need approval an...
By Lucy Turner
How Growing Businesses Keep Recurring Payments Under Control
Recurring payments feel manageable when a business has a small customer list. A spreadsheet, a calendar reminder and a careful person in finance may be enough f...
By Lucy Turner
A Marketer’s Perspective on Google Ad Budget Planning
For many businesses, Google Ads is one of the first channels they consider when they want to generate more enquiries, leads or sales. It is easy to understand w...