Business Development

More than a quarter of working Brits feel least productive in January, with an estimated two million people affected by low mood and reduced motivation as daylight hours shorten.

When the economy is growing at a consistent rate, all industries stand to benefit. But inevitably, some are better positioned to capitalise on the country’s success than others. Growth leads to more investment and improves consumer confidence, which can lead to significant performance boosts in some sectors, while others’ successes seem modest in comparison. Which […]

Why do customers choose to spend their hard-earned money on one product over another? They might tell you that it’s all to do with quality, price or convenience, but in truth, it’s more likely that their preferred brand is better at informing and persuading their target demographic. As we move into 2026, it’s more critical […]

What do a small, family-owned café, a medium-sized independent social care provider, and a multinational, private equity-backed conglomerate have in common? They all share the same goal: growth. Despite this collective obsession, the vast majority of growth strategies fail. Hardly any companies achieve sustainable growth over the course of a decade, so we want to […]

It’s no secret that business development requires patience, resilience, and boundless enthusiasm. But if you open LinkedIn and scroll for five minutes, you’ll find a few (obviously templated) direct messages, a dozen or so AI-generated posts, and a handful of captions by so-called thought leaders all vying for your attention with the end goal of […]

We’re all familiar with the concepts of fight, flight or freeze, which are well-known human reactions to a potential threat or danger. But there is a fourth type of survival response and it’s a growing behavioural trend among Gen Z. Known as workplace ‘fawning’, this type of behaviour is described by experts as a ‘learned […]

During the pandemic, we all saw how working from home could make things easier. However, it also presented us with challenges, such as a blurred work-life balance, social isolation, and distractions. More and more businesses are implementing a hybrid work model, letting you cherry-pick the best of both worlds while sidestepping the drawbacks of each. […]

Gen Z may be the most digitally fluent and socially conscious generation to ever enter the workforce—but right now, many of them are quietly struggling. Beneath their adaptability and innovation lies a workforce increasingly burdened by burnout, anxiety, and uncertainty. Here’s how to support Gen Z in the workplace and why it matters now more than […]

Words are everywhere. From shopfront signs to social media posts to website landing pages, they are how the public discovers and understands what your brand is. With internet algorithms now giving authority to certain words over others, choosing the right ones to reach and grow your desired network of clients or customers is more crucial […]