Are you using all of the social media platforms to boost your business? Are you thinking about starting to use them but don’t know where to start? With so many different platforms and then so many social media metrics to measure on top of this, we understand how overwhelming it can be. At Chamber of Business, we’re here to help.
Here are the main social media metrics for Facebook, Twitter, Instagram and LinkedIn explained, so you don’t have to worry.
Facebook Metrics & Measurements
The main metrics used to measure the success of a Facebook marketing campaign and when/why you might to measure them are:
Reach: This measures the number of people who see your content on Facebook. This metric is used to determine how many people you’re able to reach with your content.
Engagement: This measures how people interact with your content on Facebook, such as likes, comments, shares, and reactions. This metric is used to determine how well your content is resonating with your audience.
Clicks: This measures the number of clicks on your content, including links to your website or landing page. This metric is used to determine how many people are taking action as a result of seeing your content on Facebook.
Cost per Click (CPC): This measures the average cost you pay for each click on your ad. This metric is used to determine how much you’re spending to drive traffic to your website.
Twitter Metrics & Measurements
The main metrics used to measure the success of a Twitter marketing campaign and when/why you might to measure them are:
Followers: This measures the number of people who have chosen to follow your account. This metric is used to determine the growth of your audience over time.
Impressions: This measures the number of times your tweets have been viewed by Twitter users. This metric is used to determine how far your message is reaching and to evaluate the effectiveness of your content strategy.
Engagement: This measures the number of times Twitter users have interacted with your content, such as likes, replies, retweets, and clicks. This metric is used to determine how well your content is resonating with your audience.
Hashtag performance: This measures the performance of hashtags used in your tweets. This metric is used to determine which hashtags are most effective at reaching your target audience and driving engagement.
Instagram Metrics & Measurements
The main metrics used to measure the success of an Instagram marketing campaign and when/why you might to measure them are:
Followers: This measures the number of people who have chosen to follow your account. This metric is used to determine the growth of your audience over time.
Impressions: This measures the number of times your content has been viewed on Instagram. This metric is used to evaluate the reach of your content and to determine the effectiveness of your content strategy.
Engagement: This measures the number of interactions with your content, such as likes, comments, shares, and saves. This metric is used to determine how well your content is resonating with your audience.
Reach: This measures the number of unique users who have viewed your content on Instagram. This metric is used to determine how many people you’re able to reach with your content.
Hashtag performance: This measures the performance of hashtags used in your posts. This metric is used to determine which hashtags are most effective at reaching your target audience and driving engagement.
LinkedIn Metrics & Measurements
The main metrics used to measure the success of a LinkedIn marketing campaign and when/why you might to measure them are:
Followers: This measures the number of people who have chosen to follow your company page on LinkedIn. This metric is used to determine the growth of your audience over time.
Impressions: This measures the number of times your content has been viewed on LinkedIn. This metric is used to measure this metric to evaluate the reach of your content and to determine the effectiveness of your content strategy.
Engagement: This measures the number of interactions with your content, such as likes, comments, shares, and clicks. This metric is used to determine how well your content is resonating with your audience.
Click-through rate (CTR): This measures the percentage of LinkedIn users who click on a link in your content. This metric is used to determine how effective your LinkedIn marketing efforts are at driving traffic to your website or landing page.
Employee engagement: This measures the engagement level of your employees on LinkedIn, such as the number of employees who have updated their profiles and the number of employees who are sharing your company’s content. This metric is used to determine the level of employee advocacy for your brand.
Social media marketing is still one of the most popular trends and continuing this year, so it’s definitely a good investment for businesses and a good idea to review their current marketing strategy to include it – it’s even more important to understand the different social media metrics.
Search Chamber of Business’s Marketing & PR category for more expert advice and guidance.