Marketing & PR

Running PR campaigns has been a staple marketing activity for decades. Businesses looking to create awareness of their products and services have used it successfully alongside direct-to-consumer marketing. However, as publications reduce their print runs and many become ‘online-only’, is it time to turn to look further afield? And, most importantly, what exactly is Digital […]

The most effective way to succeed in business today is through video marketing. This is because videos have a higher conversion rate than any other medium, meaning that they’re incredibly effective in converting viewers into customers. It is a great way to reach potential customers and make them aware of our brand. It can also […]

At the Chamber of Business, we’re always looking for ways to empower business owners with useful content. As such, today’s post will be on a topic we often get asked about. How do you plan a marketing strategy for the new year? It’s a question that’s always on your mind as one year ends and […]

2023 is fast approaching, meaning your business should prepare for what’s to come. From a marketing perspective, expect to see a whole host of digital trends that will be massive in the coming months. What is the next digital marketing trend and what digital marketing strategies will be the most effective in 2023? Check out […]

Brands with high levels of customer satisfaction invariably perform better in the long run. Did you know that 89 percent of customers are more likely to buy from you again after a positive customer service experience? Traditionally, companies measure customer satisfaction with surveys. After all, what better way to find out what your audience thinks […]

It’s sometimes said that any publicity is good publicity, but it doesn’t feel so good when you’re receiving negative social media reviews. Not only can you feel like you’re not providing the level of service you thought you were, but you’re receiving those reviews on a public platform that everyone can see. The effects of […]